Press releases, invitations and the merits of a thicker skin

It seems to me that I’ve always been encouraged not to boast about the good things that I do, not to ‘show off’ and definitely not to draw attention to myself. But, thing is, I’m self employed now – and the only way I get publicity is by creating it.

RBSA Invitation

I’ve just written my first press release (a pretty daunting thing it was too, not to mention a massacre of everything good journalism is about) and found myself forced to write it in the third person, for fear that I sound horrendously big headed. It’s somehow more comforting to say “Becca creates…” rather than “I create…” for the simple reason that it puts some distance between me and what I’m writing.

A lot of design makers seem to fall down on the issue of getting their work out there. It’s easy to say – oh, I’ll send it to a gallery, but trying to get one to take work and promote is just as hard as getting a publishing house to read the novel your great Aunt Bea wrote one summer 15 years ago. On beer mats. At her local. During a recent trade fair I stood alongside my work, objects I’d spent hours making and watched bored, disinterested Gallery owners stroll right by, or ask flippant questions before passing on to the next stand. And the thing is, I know  I’ve got that same 10 second attention span but somehow having those apathetic, seen it all before eyes glancing over your work wears into your soul. I need to aquire a thicker skin.

One thought on “Press releases, invitations and the merits of a thicker skin

  1. Yes you do! Because even if 5 of those bored, old, tired Gallery owners don’t like it, they obviously aren’t your target market and for every 5 of them there will be one who goes absolutely crazy for it.. so focus on the positives and let them make allow you to soar! x (you can’t please everyone!)

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